Sweden – the worlds most democratic twitter account dissolves into pure anarchy. | adland.tv

Sweden – the worlds most democratic twitter account dissolves into pure anarchy. | adland.tv

At this point I have to teach you another Swedish word, and it is: SKMSKUDDE. The skmskudde is the “shame pillow” one hides behind when watching someone else make a total and utter ass out of themselves, either through pure and unlimited naiveness better known as ignorance, or through the bone-headed belief they’re onto something. It’s usually a pillow because we spend most of the Eurovision song contest behind our sofa-pillows when famous authors start song-talking random love poetry to techno and similar stunts. We only dare look when we win (luckily that’s pretty often – neener!). I hid behind my skmskudde