The story she told with her camera was about shape-shifting: in order to understand difference one had to not only not dismiss it, but try to become it. “I don’t like to arrange things,” Arbus once said. “If I stand in front of something, instead of arranging it, I arrange myself.”
He’s what we call a choice architect. He changes the choice environment in which people make decisions. That also comes from Thaler and Sunstein.