A Manifesto for User Experience Design (Austin Govella at Thinking and Making)

A Manifesto for User Experience Design (Austin Govella at Thinking and Making)

‘Designers dont design anything. Organizations design everything. That one person in your organization who doesnt get it creates a drag on every product or service you produce (just as your best thinker is an accelerator). To create better experiences, you have to create better organizations. You have to improve your organizations design literacy.’